JMR Updates – December 2025
Introduction
A Holiday Update, and How I Wrote This
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Journal News
Posted by: Rebecca Hamilton
Happy holidays from the JMR team!
The 蹤獲扦夥厙 staff will be on winter break from December 22 to January 2, and although the will remain open, the editors will not be receiving new manuscripts or assigning new manuscripts to reviewers or Associate Editors during this time. To give everyone a rest, the 蹤獲扦夥厙 team will also adjust due dates to avoid deadlines during this period.
We hope you enjoy a restful break!
Episode 24 of How I Wrote This – Customer-Based Corporate Valuation with Dan McCarthy and Peter Fader
To figure out how much a company is worth, start with its customers. This explores customer-based corporate valuation and how individual buying behavior ultimately drives firm value. Join JMR Co-Editor as he speaks with (University of Maryland) and (University of Pennsylvania) about their JMR paper, , and how they used publicly disclosed customer metrics to value companies like Wayfairwork that was and even caught the attention of Wall Street.
Listen on , , or wherever you get your podcasts.