Res Applications Mar
Introduction
Recherche et Applications en Marketing, 40(4)
POSTING TYPE: TOCs
Navigating by sight: Rethinking the role of spaces in the management of stigmatized consumption practices – The case of men wearing skirts
—Coralie Lallemand, Renaud Garcia-Bardidia and Jean-Philippe Nau []
‘Robot, don’t approach me!’ When a robot emulates a salesperson approaching in-store: Impact on perceived intrusiveness and behavioral expectations
—Xingming Yang, Marion Garnier and Souad Djelassi [Google Scholar]
Context effects of an influencer’s image background on followership in image-sharing social media platforms: The role of perceived naturalness and originality
—Erik Ernesto Vazquez, Chirag Patel and Lorena Siliceo []
Capturing the complexity of audiovisual consumption through the top-down categorization of its platforms: Experimental evidence for a scientific, marketing and political agenda
—Julien Bouillé and Amélie Bellion []