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POSTING TYPE: Revisits

Posted by: David Ackerman

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The 50th annual conference of the Marketing Educators’ Association, the premier marketing educators’ association dedicated to advancing the practice and scholarship of marketing education (), will be held April 16-18, 2026 at the Hyatt Regency Mission Bay Spa and Marina, San Diego, CA

Seize the day, take this opportunity to submit your work 2 pages, 5 pages or a full competitive paper to the top marketing education conference. Ìý¸é±ð²õ±ð²¹°ù³¦³ó submission has been extended to January 16, 2025.

Marketing Educators’ Association Conference 2026

50 Years of Marketing Education: Honoring the Past, Shaping the Future

Hyatt Regency Mission Bay Spa and Marina, San Diego, CA
April 16-18, 2026

Since 1978, the MEA has served as the premier international organization for faculty development of the marketing professoriate. Our mission is to provide worldwide leadership in promoting the development and sharing of scholarship that enhances marketing education and advances marketing knowledge and practice.  Don’t stress out.  The conference location, San Diego has been named as the most relaxing city in the world.

We invite you to submit conceptual and empirical papers for our upcoming annual conference through the following tracks:

Competitive Papers Track: Topics in the past include digital marketing certificates, social media analytics, marketing data analytics, virtual reality in marketing, development of learning styles and innovative teaching methods, and curriculum development. We also invite research papers in other marketing fields such as consumer behavior, marketing strategies, integrated marketing communication, digital marketing, product management, business-to-business marketing, sales management, service marketing, and global marketing.

Position Papers Track: We welcome papers working in progress, case studies, and opinion-based work, on topics in marketing education and other marketing fields.

Special Session Proposals Track: Panel discussions allow the intellectual exchange of different perspectives on the similar topics. Panel discussions incorporating members from the marketing community are also welcomed. We encourage members to collaborate with practitioners to enhance marketing pedagogical practices in the classroom and ignite research exploration on emerging topics.

Doctoral Student Consortium: The consortium offers a unique opportunity for doctoral students to refine their research skills, learn being effective marketing educators, and develop their professional network. Doctoral students are also encouraged to submit their papers that are works in progress to exchange their research ideas and receive constructive feedback.

***Ìý¸é±ð²õ±ð²¹°ù³¦³ó submission has been extended to January 16, 2025.

Submit Your Paper