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INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs

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The effects of Figure–Ground contrast in App icons on consumer responses: The mediating role of perceived safety
—Xiaohui Sun, Zhiqi Liang, Ning Zhang, Liqin Yu []

Toward agentic AI: User acceptance of a deeply personalized AI super assistant (AISA)
—Marc Hasselwander, Varsolo Sunio, Oliver Lah, Emmanuel Mogaji []

Decoding consumer responses to anthropomorphic products using electroencephalography, skin conductance, and eye-tracking
—Zhiwei Xu, Siqi Liu, Siyu Zhang, Yaqi Yang []

Understanding user disengagement in social shopping platform: The roles of fatigue and dependency
—Inwon Kang, Yecai Chen, Jinnam Kim []

AI or human: How the type of information to be disclosed alters customer service agent preferences
—Xiaohe Dai, Li Zhang, Zhiyuan Huang, Li Wang []

Matching generative AI word-of-mouth with product type: Impact on consumer adoption and trust
—Jiaxin Ma, Depeng Zhang, Chunfeng Chen, Helen S. Du []

Overlapping letters communicate uniqueness: The impact of textual logo design and consumption occasion on product evaluation
—Lu Yang, Yunhui Huang, Liqin Rao []

Influencer-dominated or follower-dominated? The influence of virtual community dominance and social media platform service on influencers’ well-being
—Xiaomeng Sui, Yun Liu, Jin Zhu, Chaoyang Liu [Google Scholar]

The power of language in promotion: Exploring the impact of language style and the moderating role of address forms
—Siyu Peng, Chenxi Li, Xinyi Tu, Xiucheng Fan []

Human versus non-human agents who make predictions of service delivery: An examination of user responses to agents’ view of the future
—Magnus Söderlund []

Uncovering consumer loyalty behavior: A data mining approach in the fast-moving consumer goods sector
—Sadra Ahmadi, Fatemeh Barkhi, S.R. Nikhashemi []

To facial or not to facial? From emoji to empathy in shaping customer satisfaction with chatbot service recovery
—Zhongpeng Cao, Kexin Yu []

How pre-purchase return tendency shapes planned vs. unplanned returns in livestream commerce
—Qishen Zhou, Anton Yang, Yalan Xu, Fangmin Zhan []

Formal or informal? Which language do merchants use to reply to negative online reviews?
—Ruijuan Wu, Liting Huang []

Branded, partnered, or opting out: A comparison of secondhand business models in shaping consumer responses
—Daeun Chloe Shin, Angie Lee, Garim Lee []

Stylized vs. photorealistic celebrity avatars: What works best for brand endorsement?
—Hai-hua Hu, Sijia Ren, Dehong Li []

Subscription fatigue – Are you for real? Studying cross-cultural factors for multihoming using consumption value theory
—Shagun Sarraf, Arpan Kumar Kar []

How Music–Video metaphors build destination brand resonance: Dyadic affect, meaning access, and cultural cues
—Joston Gary, Yang Gu, Hannah Wang, Xixing Zhou, Yan Feng, António Carrizo Moreira []

How and when AI-enabled customer experience shapes sustainable consumption in smart hotels: The role of eco-friendly customer innovativeness
—Sohail Ahmad, Muhammad Ashfaq, Jing Song, Rui Wang []

Comfort first: Understanding consumer continuance intention in contactless logistics delivery through human–computer interaction
—Xinyu Yao, Miao Su, Lanhui Cai, Guanqiu Qi []

Consumer impulse buying behavior in the evolving marketplace: An integrated quantitative and qualitative approach
—Mingchao Li, Ruchun Deng []

Bridging gaps: How does mobile banking drives entrepreneurial intention through financial inclusion
—Osama Elbayoumy, Ruihong Liu, Xiu-Hao Ding []

Do satisfaction and satiation both drive immediate and delayed subscription cancellation? Implications for subscription video-on-demand services
—Ismael Becerril-Castrillejo, Marta Nieto-García, Pablo Antonio Muñoz-Gallego []

Recursive hierarchical facility optimization for enhancing retail equity: A consumer-centric case in China’s 4 state-level new districts
—Zhuonan Huang, Shaohua Wang, Haojian Liang, Yang Zhong, Tianbao Wang [Google Scholar]

When live-streaming fails: Influencer coping strategies, improvisational responses, and consumer purchase intention
—Lin Fang, Baozhou Lu, Minghao Zhang []

Demystifying how emotional and cognitive resonance to AI-driven content consistency sparks customer engagement and impulse buying in short-video E-commerce
—Thuy Do Xuan Nguyen, Khoi Minh Nguyen []

Who decides: The consumer or the retailer? An LLM-assisted Bayesian framework for modeling purchase decisions with retailer influence
—Xiexin Liu, Xinwei Chen []

Return fees in online retailing – Psychological mechanisms across fee designs and product categories
—Kathrin Mayr, Sarah Amsl, Teresa Schwendtner, Herbert Kotzab, Christoph Teller []

Designing the fitverse: How vividness, interactivity, and presence drive metaverse fitness engagement
—Aparnita Saha, Dharun Kasilingam, Daniel Inbaraj Jublee []

When the future feels long: How future time perspective shapes upgrade intentions through the lens of self-improvement
—Xuan Gong, Amar Razzaq []

Outsourcing choice: AI voice assistants as shopping surrogates
—Linlin Mo, Sean Sands, Civilai Leckie []

The positive effects of warning labels: Evidence from healthy food consumption
—Hanxi Li, Sha Zhang, Xia Liu, Hong Zhao []

Emojis as catalysts: How AI agents leverage emojis to enhance customer engagement across the pre-core and core service stages
—Lijuan Luo, Kang Wang, Yujie Zheng []

Time tells all: The impact of long-term brand activism on brand loyalty and hypocrisy perceptions
—Xia Jiang, Hanzhang Chen, Xinghong Qin, Xi Lei []

Editorial to the special issue on decoupling and environmental sustainability
—Daniella Ryding, Jessica Lichy, Elaine Ritch, Lloyd C. Harris []