J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 38(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
How User Sentiments on the Italian Brain Drain Shape Social Media Engagement
—Nicole Pitassi & Jimi Park []
Rebuilding Philanthropy: Social Media’s Impact on Nonprofits After the Pandemic
—Wanzhu Shi, Lauren Azevedo & Ravij Seth []
How Do Fire Departments Engage the Public? Evidence from Fire Department Social Media Accounts in the United States
—Dominic D. Wells, Todd Allen Kitzler & Anna Kimberly []
How Does Sense of Belonging Bridge the Linkage Between Customer Engagement and Word of Mouth in Online Nonprofit Communities?
—Do Minh Diep & Le Thi Thu Mai []
Eliciting Emotions Through e-WOM: A Lever for Enhancing Blood Donation?!
—Katharina Kaltenbrunner, Sandra Stötzer & Susanne Weber []
Impact of Skepticism on Reactions to Preventive Health Ads: Gender Difference Effect
—Mohamed Hatem BelhadjYoussef & Alia Besbes Sahli []