J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 34(1)
POSTING TYPE: TOCs
The Social Psychological Explanations for the Effects of Social Media Marketing and Traditional Media on Voting Intentions
—Marcos Inácio Severo de Almeida, Valter Afonso Vieira, Raj Agnihotri & Rafael de Freitas Souza []
To block or not to block? Predictors of ad blocker usage
—Federico de Gregorio, Sydney Chinchanachokchai & Alexa K. Fox []
Pay what you want pricing: should marketers use it to introduce innovative products?
—Ashish Kumar Gupta, Shivendra Kumar Pandey & Dheeraj P. Sharma []
Can Multi-Sensory Affordance Mitigate the Shortcomings of Metaverse offerings?
—Devansh Pandey & Srabanti Mukherjee []
Consumer escapism: a systematic review
—Chahat Maru & Dipanjan Kumar Dey []
Cross-selling challenges and opportunities: navigating managerial expectations, emotional exhaustion, and sales performance
—Volkan Yeniaras, Ilker Kaya & Ceyda Maden Eyiusta []
Consumers’ quest for justice: a multi-actor analysis of formal legal complaints
—Swapan Deep Arora, Anirban Chakraborty & Gopalakrishnan Narayanamurthy []
How thinking style influences online consumers’ responses to compromise-based service attributes
—Byung-Joon Choi []
MARKETING APPS THROUGH TEXTS AND IMAGES: STUDY OF ROLE-PLAYING GAMES
—Mehdi Samimi & Melika Kordrostami []
Effect of consumer brand involvement on brand advocacy: a moderated mediation model
—Millissa F. Y. Cheung & Wai Ming To []
Understanding multilevel organizing: a focus of customer satisfaction on firm performance
—Udit Sharma, G. Tomas M. Hult, Forrest V. Morgeson, Pratyush Nidhi Sharma, Wyatt Schrock & others []
Exploring the interplay between experiential and material product purchases on consumer behavior: a meta-analytic investigation
—Pooja Dhayal, Gowhar Rasool & Anjali Pathania []
Conversion privileges? The effect of convertible debt on strategic emphasis and firm performance
—Yuan Wen, Babu John-Mariadoss & Sheng Bi []
Marketing under pressure: improvisation as an instrumental process for change
—Matthew B. Shaner, Victoria Bush & Jasmine Parajuli []
Luxury brand counterfeiting: the role of enforcement activism and brand passion
—Md Shahidul Islam, Joe F. Hair, Feisal Murshed, Matt C. Howard, William E. Gillis & others []