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J Mar

Introduction

Journal of Marketing, 90(1)

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


Editorial

Cementing JM’s Impact on the Marketing Ecosystem: Advancing Big Ideas
Jan-Benedict E.M. Steenkamp, Marc Fischer, Kelly L. Haws, Maura L. Scott and Rebecca J. Slotegraaf [Google Scholar]

Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior
Xing Fang, SunAh Kim and Pradeep K. Chintagunta []

Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention
Haifeng Xu, Yi Ding, Yu Ding, Qi Zhang and Cheng Zhang []

Multichannel Effects of Mobile In-Feed Advertising
Yiyi Li, Mengzhou Zhuang and Eric (Er) Fang []

Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion
Romain Cadario, Jenny Zimmermann and Bram Van den Bergh []

Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes
Zheng Zhang, Wenjun Zhou and Michelle Andrews []

The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior
Brad D. Carlson, D. Todd Donavan, Jeremy S. Wolter, James G. Maxham, III and Pei Xu []

Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication
Stefania Farace, Francisco Villarroel Ordenes, Dennis Herhausen, Dhruv Grewal and Ko de Ruyter []