J Con Mar
Introduction
Journal of Consumer Marketing, 42(7)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Deepening exploration of socially responsible consumption in generation z: the impacts of environmental knowledge and perceived consumer effectiveness
—Lawrence Sze Lok Choi; Kimmy Wa Chan; Henry Fock [] []
A moderated mediation model of perceived social sustainability on brand evangelism
—Mei Kei Leong; Kian Yeik Koay [] []
Rethinking gendered product perceptions: evidence from France, Italy and Sweden
—Magali Trelohan [] []
Authenticity-consistency-affinity relationships for green store rapport: a moderation exploration via elaboration likelihood lens
—Prashant Kumar; Anand Jhawar [] []
Metaverse customer experience: conditional mediation of avatar self-congruity, user similarity and well-becoming
—Jana Lay-Hwa Bowden; Mohammad Sadegh Eshaghi; Mona Afshardoost; Syed Mahmudur Rahman [] []
From brick and mortar to omnichannel: a mixed-method exploration of impulse buying research
—T.S. Anoop; Zillur Rahman [] []
Symbolic value and sustainable choice: consumer segments in the wedding dress market
—Julianna Faludi; Kamilla Székelyné-Füller [] []
Generational shifts: understanding the role of green self-identity, social norms and cohort differences in consumer intentions to purchase stigmatised recycled products
—Michela Cesarina Mason; Gioele Zamparo ; Salman Saleem; Rana Muhammad Umar [] []
We are in this together! The role of common fate in prosocial behavior
—Nada Nasr Bechwati [] []
Geo-social identities make consumers patronize social media influencers: the role of self-congruence
—Wojciech TrzebiÅ„ski ; RadosÅ‚aw Baran; Beata Marciniak; Beata Å»elazko; Joanna Karwowska … [] []
Wastophobia: a scale development and validation
—Muhammad Wasif Hanif; Ling Zhang; Muhammad Nawaz [] []
Beyond the pyramid: exploring consumer preferences in low-income markets
—Uttam Karankot; Rahul Thangeda [] []
Customers’ perceptions of AI designers: the role of cognitive heuristics and customization
—Maria D. Molina; Esther Thorson; Patricia Huddleston ; Johan de Bruin [] []
Expanding boycott repertoire: politically motivated consumer boycotts as a reaction to brands’ political alignment
—Sezgin AteÅŸ [] []