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INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Editor’s Desk

Ten Practical Tips to Help Your Papers Succeed at JAR (and Beyond)
—Colin Campbell

Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers
—Laura Lavertu, Katina Kulow, Kirsten Cowan & Ben Marder []

The Baby Animal Effect in Wildlife Conservation Advertising
—Tae Hyun Baek, Sukki Yoon & Seeun Kim []

How Brands Communicate Arrogance Effectively? The Effect of Arrogant Expressions on Consumer Attention and Purchase
—Heming Gong, Xuemei Bian & Chundong Zheng []

Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes
—Tyler Milfeld, Courtney B. Peters & Jennifer H. Tatara []

An Analysis of the Audience of a Digital Subscription Magazine: Findings ÂÜÀòÉç¹ÙÍøt Reach, Viewing Frequency, and Repeat-Viewing for Media Aggregators, Planners, and Advertisers
—Kaye Chan & Mark Uncles []

How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses: Shopping in Jumping Tempo
—Shuyu Lei, Qi Wu & Jiangang Du []

The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?
—Andrea Godfrey Flynn & Kathleen Seiders []

How Persuasive Is Personalized Advertising? A Meta-Analytic Review of Experimental Evidence of the Effects of Personalization on Ad Effectiveness
—Tien Ee Dominic Yeo, Tsz Hang Chu & Qiqi Li []

Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough
—Heesoo Kim & Hongsik John Cheon []

Cross-Funnel Synergistic Effects in Media: An Estimation and Optimization Model for a CPG Firm
—Nazrul I. Shaikh, Mahima Hada & Nilutpal Pegu []