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POSTING TYPE: TOCs

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Digital strategy design and digital transformation: a review and future research directions
—Michael Christofi; Grigorios Lamprinakos; Duc Khuong Nguyen; Phuong Tra Tran [] []

Shaping consumer behaviour in a digital landscape: the impact of technology readiness on the purchase of sustainable IoT products
—Jelena Stankevičienė; Luminița-Ştefania Bozdog ; Bogdana Glovațchi; Gabriela Mircea; Grațiela Georgiana Noja; Giannis Kostopoulos [] []

Understanding consumer impulse buying in live streaming commerce: a streamer communication style and consumer’s language literacy perspectives
—Asad Ur Rehman; Lenka Švecová; Muhammad Shoaib; Jaromír Veber; Zahra Maryam; Alberto Ferraris [] []

Demand-side constraints affecting consumer attitudes toward digital short-term rental platforms across five European countries: a signaling theory perspective
—Carlo Giglio ; Nilay Bıçakcıoğlu-Peynirci; Maria-del-Mar Alonso-Almeida; Cristina Miguel; Ivana Nacinovic Braje [] []

Harnessing the power of AI for unlocking Indian born-global entrepreneurs in the global market profile
—Bharti Ramtiyal; Georgia Sakka; Khalid Mehmood ; Sandeep Narula; Subir Verma [] []

Does CEO IT knowledge matter for SME value? The mediating role of digital technologies
—Jili Liu; Muneeb Ahmad; Muhammad Ishfaq Ahmad; Enrico Battisti; Domnan Miri [] []

Marketing attributes of upper echelons and international market performance: the role of digital marketing capabilities
—Arpita Agnihotri; Saurabh Bhattacharya ; Alkis Thrassou; Hélène Yildiz [] []

Cross-border platforms’ coupling of artificial intelligence adoption and strategic agility for upgraded ESMEs’ global value chains: international marketing capability perspectives
—Yanlin Guo; Yantai Chen; Sanjay Kumar Singh [] []

Visual patterns and consumer purchase intention: a study in international social media marketing
—Coral Cenizo [] []

Digital payment behaviour and financial well-being: implications for international marketing
—Gerardo Petroccione; Elvira Anna Graziano; Flaminia Musella; Elias Hadjielias [] []

The paradox of consumer engagement in ultra-fast fashion consumption
—Karolina Sallaku; Karina Adomavičiūtė-Sakalauskė; Ioannis Rizomyliotis; Antonio Iazzi ; Ioannis Christodoulou [] []

The dark side of companies’ digital transformation: the carbon footprint of online activities
—Solon Magrizos [] []

Strategic leadership and inter-firm knowledge sharing: foundations for effective digital transformation and customer engagement
—Muhammad Usman; Nadia Zahoor ; Muhammad Waheed Akhtar; Shaker Bani-Melhem [] []