Euro J Mar
Introduction
European Journal of Marketing, 59(12)
POSTING TYPE: TOCs
Uncovering the role of weak ties in implicit networks of influence: a network analysis on recommendation algorithms’ neighborhood
—Angelo Baccelloni; Marco Francesco Mazzú; Francesco Ricotta; Alberto Mattiacci [] []
Happy to see your benefit go: the impact of reductions in peers’ benefits on consumers’ loyalty program satisfaction
—Yumei Mu; Julian Givi ; Stephen X. He [] []
When chatbots cause trouble: how agent type and conversation style shape consumer responses to service failures
—Abhisek Kuanr ; Tapas Ranjan Moharana; Min Yan; Debasis Pradhan; Dahlia El-Manstrly [] []
Likes wanted: the impact of social recognition on products’ status marker value
—Eda Anlamlier; Sevincgul Ulu; David Gal [] []
Greed, generosity and online compulsive buying: consequences for negative emotions and harmonyin life
—Svein Ottar Olsen; Ho Huy Tuu [] []
Social media marketing and purchase intention: the mediation of customer-based brand equity and adoption preparedness
—Wenjin Huo; Raffaele Filieri [] []