Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 37(12)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Subjective age and sustainable consumption: a double-edged sword effect study
—Yueru Ma; Yefan Teng; Bowen Yan [] []
Revealing the resistance of virtual streamers: intrusiveness, privacy disclosure and perceived justice
—Zhucheng Shao; Jessica Sze Yin Ho [] []
Contradictory mechanism of consumers’ sustainable product evaluation: brand equity through a brand-based comparative approach
—Ken Kumagai [] []
The internal mechanism of ecological brand creation in the era of Internet of Things – an exploratory case study based on Haier
—Congcong Pan; Wenbin Lu [] []
Consumer privacy and platform profitability: exploring the effects of data analysis capability on pricing and privacy design strategy
—Xue Yang; Yulin Zhang [] []
Competing with brands: the impact of product reliability and compensation mechanisms on non-brand suppliers in smart technology
—Zhitang Li; Bin Li; Ruxia Lyu; Henry Xu [] []
Research on e-commerce platform’s instant retail strategy considering delivery timeliness under consumer channel preferences
—Meirong Tan; Hao Li; Hongwei Wang ; Pei Yin [] []
The coolness of social behaviors: a branding perspective in alcohol consumption
—Khai Trieu Tran ; Phuong Kim Thi Tran [] []
When empathy is enhanced by human–AI interaction: an investigation of anthropomorphism and responsiveness on customer experience with AI chatbots
—Thi Thu Ha Truong ; Ja Shen Chen [] []
Evolutionary analysis of the acquisition methods of power batteries by new energy vehicle manufacturers
—Bo He ; Sheng Cheng [] []
The influence of information literacy and social media engagement on consumers’ fashion preferences
—Linyue Hu ; Yanzhang Wang; Manling Zhang; Jing Chen [] []
Human-like or robot-like AI chatbots? Consumer’s preference of the anthropomorphism of AI chatbots under the advance selling
—Mengmeng Zhang; Yuandong Xu; Yifan Huang; Huanzhang Wang [] []
Empathy and emotional labor: the role of virtual streamers in driving PC game players’ in-game purchases
—Qingzhen Li; Wang He [] []
Supplier classification and ranking of new energy vehicle based on CPT-TODIMSort method
—Jie Jian; Yuxin Song ; Jiafu Su [] []
Enhancing hedonic well-being and stickiness: social contagion effects of entertainment-oriented influencers in the Asia-Pacific market
—Chien-Wen Chen ; Duong Thuy Trang Nguyen; Shih-Ying Jian [] []
Whether and how to use live stream for the retailer considering consumer preference? The impact of platform traffic pricing decisions
—Yingying Li; Bin Liu; Lei Liu [] []
Investigating the drivers of discontinuous usage in short-video platforms: the role of information characteristics
—Xiaoliang Feng; Junyun Liao [] []
Exploring the impact of technology orientation on phygital space perception and luxury consumption experiences in Animal Crossing: New Horizons (ACNH)
—Jaehun Kim; Jong-Kuk Shin; Alina Kim [] []