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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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The Price of Influence: Social Media Influencers and Compensatory Consumption Among Bottom‐of‐the‐Pyramid (BOP) Consumers
—Fairuz Chowdhury, Srinivasan Swaminathan []

Beyond Moral Outrage: The Role of the Ingroup in Online Condemnations
—Jeff D. Rotman, Virginia Weber, Andrew W. Perkins, Americus Reed II []

From Contemplation to Commitment: The Role of Predecision Comfort in Shifting Consumer Mindsets and Choice Outcomes
—Sean Sands, Aneeshta Gunness, Jeffrey R. Parker, Carla Ferraro []

Advancing Theoretical Integration of Distrust: A Multilevel Examination of Its Theoretical Foundations, Dynamics, and Mechanisms
—Xiaolan Chen, George Balabanis, Shuai Qin []

Measuring Consumer Alienation in the Digital Market: Scale Development and Validation
—Yu Lim Lee, Jae-Eun Chung []

Self‐Conscious Emotions in Technology Adoption: How Embarrassment and Shame Shape Consumer Responses to New Technologies
—Edgar José Pereira Dias, Emílio José Montero Arruda Filho, Everaldo Marcelo Souza da Costa []

A Rater‐Reader Inconsistency: Underjudging the Influence of Price in Consumer Ratings
—Thomas Hsee, Ying Zeng, Christopher K. Hsee []

Formation of Price Perception Through Window Displays: The Roles of Turning Bias, Product Placement, and Objective Temporality
—Wagner Júnior Ladeira, Weng Marc Lim, Fernando de Oliveira Santini, Tareq Rasul, Abhishek Borah, Syed Hasan Jafar []

Incongruent, but I Get It! How Narrative Transportation Drives Engagement in Virtual Reality Advertising
—Meng-Hua Hsieh, César Zamudio, Xiaowei Guo []

Consumer Psychological Effect Integrated Personalized Commodity Recommendation Model Based on the Fuzzy C‐Means Convolutional Neural Network
—Lingting Wu, Weihua Su, Chonghui Zhang, Tomas Balezentis []

When Social Sharing Increases Pride in Customized Products
—Rocío Alarcón-López, Inés López-López, Salvador Ruiz-de-Maya []

Auditory Pathways to Environmental Friendliness: The Interactive Role of Packaging and Brand Name Sounds
—Sajed Khandani, Nina Veflen, Carlos Velasco []

Safety First! Wait, Ambition First! How Parental Psychology Shapes Purchase Preferences for Their Children
—Abhirupa Roy, Nazia Gera, Gopal Das []