J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 35(3)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Predicting students’ transfer intention to other universities using the push–pull–mooring model
—Yung-Shen Yen []
The role of affective ties in the asymmetrical relationship between student satisfaction and loyalty. Comparative study of European business schools
—Nino Tandilashvili, Sophie Balech & Marina Tabatadze []
Competence-based appraisal of the quality of higher education using the importance-performance (IPMA) analysis
—Matti Haverila, Kai Haverila & Caitlin McLaughlin []
Student participation and quality of college life in Vietnam: the roles of values and negative interactions
—Diep Quoc Bao, Nguyen Dong Phong & Nguyen Dinh Tho []
The effects of profit-maximization on ethical climate in higher education: a qualitative study utilizing neutralization theory
—Kenyatta Barber, Dennis A. Kopf & James W. Peltier []
The role of social media marketing activities in converting existing students into university advocates
—Önder Kethüda & Yusuf Bilgin []
Does brand name matter in social media marketing? The interaction effect of brand name and ranking on behavior intention: a case of business school students in the US Midwest
—Sangwon Lee []
Higher education and ‘marketization of intellect’: university admission advertisements from a genre perspective
—Farzana Masroor & Salma Naz Khattak []
Dynamic capabilities and value co-creation in higher education
—CÃntia Gabriele Beier, Serje Schmidt & Cristiane Froehlich []
Brand posts and brand co-creation in higher education communities: a social communication process theory
—Quynh Hoa Le, Luc Phan Tan & Thu-Hang Hoang []
A bibliometric analysis to reveal the drivers of university reputation
—Nina Faraoni, Teodoro Luque-MartÃnez & Luis Doña-Toledo []
Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China
—Murat Aktan, Mahwish Anjam, Umer Zaman, Muddasar Ghani Khwaja & Umair Akram []
Predicting Chinese students’ destination choice intentions for international higher education in post-COVID-19: combining the image-value-behavior framework and protection motivation theory
—Yang Zhou, Ting (Tina) Li, Ping Li & Si Wen []
Branding in higher education: a bibliometric analysis and research agenda
—Quynh Hoa Le, Rachel Fuller, Thu-Hang Hoang & Ninh Nguyen []
Impact of marketization on the interpersonal relation between the university and students in modern university prospectuses
—Ambreen Shahnaz, M. Abid & N. Kanwal []