J Mar Analytics
Introduction
Journal of Marketing Analytics, 13(4)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Double-weighted kNN: a simple and efficient variant with embedded feature selection
—Almudena Moreno-Ribera, Aida Calviño []
Deepening big data sustainable value creation: insights using IPMA, NCA, and cIPMA
—Randy Riggs, Carmen M. Felipe, José L. Roldán, Juan C. Real []
Not your fault, but your responsibility: worsened consumer sentiment on work-from-home products
—Giovanni Cintra, Filipe Grilo []
Editorial
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The significance of nothing: a call to discussion
Maria Petrescu, Anjala S. Krishen
Modeling total distribution velocity
—Martin Hirche, Franziska Völckner, Giang Trinh, Sebastian Göbl []
Navigating computational linguistic in marketing practices: The barriers of natural language processing in social media marketing and a path to future research
—Jana Gross, Kathleen Desveaud []
Mapping the marketing analytics landscape: unveiling the diverse proficiencies in marketing and technical know-how among practitioners
—Matti Haverila, Kai Haverila []
Exploring live shopping dynamics: Insights from purchase intention using structural equation modelling
—MarÃa del Carmen Pons Julián, Iviane Ramos de Luna []
Social relationships as strategic variable in the sharing economy: an empirical analysis of accommodation-sharing market
—Prashanth Ravula []
Environment vs. sports vs. art: effects of CSR activities on the perceived value of products and advertising in the food industry
—Toshifumi Matsuda, Takumi Kato []
Entrepreneurial marketing and business performance in SMEs: the mediating role of competitive aggressiveness
—Dana F. Kakeesh, Ghazi A. Al-Weshah, Ali A. Alalwan []
Making sense of data using automated content analysis: an illustration using archival data from newspaper articles
—Sunil George Mathew []
Economic contractions and effectiveness of marketing activities: a case from the automotive industry
—Nimet Uray, Füsun Ãœlengin, Burc Ulengin, Hidayet Beyhan, Kubra Sirkeci, Gizem Kaya Aydın []
Beyond theory: a systematic review of strengths and limitations in technology acceptance models through an entrepreneurial lens
—Ramy A. Rahimi, Grace S. Oh []
The impact of ambidextrous traditional and contemporary data analytics on marketing innovation
—Itzhak Gnizy []
Cognitive and affective appraisal of online impulse buying: a multi-mediation approach
—Rajat Subhra Chatterjee, Irfan Hameed, Tat-Huei Cham []
How did consumers retail purchasing expectations and behaviour switch due to the COVID-19 pandemic?
—Dan-Cristian Dabija, Veronica Câmpian, Bernd Philipp, David B. Grant []
Software Review
Analyzing customer reviews with abstractive summarization and sentiment analysis: a software review
—Mohammed Hakimi, Mirza Amin Ul Haq, Arsalan Mujahid Ghouri, Pierre Valette-Florence []