J Brand Man
Introduction
Journal of Brand Management, 32(6)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Editorial
Past, present and future of conscientious brands
—Oriol Iglesias, Nicholas Ind, Nathalia C. Tjandra, Alessandro Feri, Francisco Guzman, Zoe Lee []
Leveraging moral foundations theory in sociopolitical campaigns: an empirical investigation on how brands can persuade university-affiliated consumers with moral reframing
—Theres Rüger, Janek Mücksch, Florian U. Siems []
How can conscientious brands best influence consumers’ sustainable behaviours? The role of sustainable brand equity in consumer responses to carbon offsetting messages
—Daisy Lee, Calvin Wan, Tiffany C. H. Leung []
The dark side of conscientious branding: exploring the interplay between moral failures and organizational resilience
—Galina Biedenbach []
Employee alignment with conscientious brand promises: exploring participatory mechanisms of brand promise co-creation
—Helena Liewendahl, Sonja Sarasvuo, Kristina Heinonen, Christian Grönroos, Teresia Stigzelius []
The moral states we seek: conscientious corporate branding for the perplexed
—Nils Grimm, Yasin Sahhar, Christoph Moss, Jörg Henseler []
Can conscientiousness, circularity, and luxury be in the same room? A conceptual integration of conscientious brands and circular business models using Vivienne Westwood as an illustrative example
—Andreas Aldogan Eklund, Miralam Helmefalk, Nicholas Ind, Stefan Markovic, Francisco Villegas []