Ind Mar Man
Introduction
Industrial Marketing Management, 131
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Editorials
AI strategy for global brand identity
—S. Gupta, T.C. Melewar, P. Foroudi []
Editorial: The 7th Industrial Marketing Management Summit: Advancing Frontiers in B2B Marketing Research
—Ghasem Zaefarian, Zhaleh Najafi Tavani, Adam Lindgreen, C. Anthony Di Benedetto []
Interaction and networking for adaptation in a complex and challenging environment: Special issue editorial
—Simone Guercini, Matilde Milanesi []
Research Articles
Technology-enabled democratization: Impact of generative AI on content marketing agencies
—Risqo Wahid, Joel Mero, Paavo Ritala []
Customer engagement strategies for digital offerings: An empirical study of B2B suppliers
—Lisa Lundin []
Bridging buyer-supplier dynamics in servitization: A multilevel analysis of performance, governance, and innovation in B2B ecosystems
—Dijoy Johny, Sreejesh S., Nurjahan E.I. []
Entrepreneurial implications of export market orientation: Unveiling proactive and responsive market orientation’s differential role in exporting firms
—Anisur R. Faroque, Arafat Rahman, Emmanuel Kusi Appiah, Jashim Uddin Ahmed [Google Scholar]
Underestimating institutional stance persistence in geothermal market stagnation and market-making
—Joseph Fitzpatrick Ireland, Mark Palmer, Nicola Barron, Ulrich Ofterdinger, Jean-Christophe Comte []
The liability of in-outsidership
—Aswo Safari []
When firm-level connections corrupt the frontline: How political networks drive unethical selling and upselling behavior
—Volkan Yeniaras, Fulya Acikgoz []
Effects of environmental and organizational factors on relationship performance: A comparison between component and OEM suppliers
—Tun-Chih Kou []
Building bridges in B2B sales: The role of one-to-one digital channels in developing social capital
—Sara Bartoloni, Chiara Ancillai, Federica Pascucci, Gian Luca Gregori []
Unlocking innovation in SMEs with a contingent approach: How does leadership ambidexterity promote organizational ambidexterity and innovation performance?
—Kawai Chung, Tracy Junfeng Zhang, Wei-Ping Wu []
Leveraging digital capabilities for ESG performance: The mediating roles of innovativeness and resilience in the UK healthcare sector
—Pantea Foroudi, Outi Blackburn, Nektarios Tzempelikos, Farbod Fakhreddin []
How do different organizational functions contribute to customer value proposition development
—Joona Keränen, Simon Kelly, Paul Johnston []
Manufacturing geographic diversification: A supply chain risk management strategy
—Teresa M. McCarthy Byrne, Suman Niranjan, Michael J. Gravier []
7th Industrial Marketing Management Summit. Edited by: Ghasem Zaefarian and Zhaleh Najafi Tavani
Micro-level tactics salespeople use to pursue large B2B deals: A semi-systematic review and research agenda
—Mohamed Zohdy Rateb, Byron W. Keating, Shasha Wang []
Power in business relationships: a systems thinking perspective. Edited by: Dariusz Siemieniako, Hannu Makkonen and Maciej Mitręga
Digital platform ecosystems: A systemic view of power wielded by the platform orchestrators over complementors
—Cristina Simone, Antonio Laudando, Silvia Scardini []
8th IMM Summit. Edited by: Adam Lindgreen, Selma Kadić-Maglajlić,Maja Arslanagic-Kaladzic and Anthony Di Benedetto
Conceptualizing the Industrial Metaverse: From Technological Layers to Business Value
—Dominik A. Henkel, Björn S. Ivens []
Business-to-Business Marketing in the Cultural and Creative Industries: Opportunities and Challenges. Edited by: Marina Candi, Pierre-Jean Benghozi, Michael Beverland, Francois Colbert and Mariachiara Restuccia
Finding the right partner for vertical coopetition between developers and publishers: An empirical study in the context of the digital video game industry
—Hoon S. Choi, Emmanuel W. Ayaburi []
Transformative Times for Key Account Management. Edited by: Antonella La Rocca, Jakob Rehme and Nektarios Tzempelikos
How and when bridging and buffering strategies drive financial performance: Evidence from companies using key account management
—Oluwaseun Eniola Olabode, Athanasia D. Nalmpanti, Dominic Essuman, Constantinos N. Leonidou, Magnus Hultman, Nathaniel Boso []
Interaction and networking for adaptation in a complex and challenging environment. Edited by: Simone Guercini and Matilde Milanesi
How do business-to-business actors experience circular solutions? Uncovering the interplay between experience, interaction, and adaptation in the case of concrete element reuse
—Lauri Alkki, Leena Aarikka-Stenroos, Elina Jaakkola, Eeva-Leena Pohls []