Health Mar Quart
Introduction
Health Marketing Quarterly, 42(4)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
The value of visible work: Operational transparency in digital healthcare interfaces
—Sidney Anderson, Jeffrey Anderson & Carlin A. Nguyen []
Customer-centric co-creation value for vulnerable populations in digital healthcare
—Suciati Mega Wardani, Tengku Ezni Balqiah & Rifelly Dewi Astuti []
Cognitive Blind Spots: An Exploration of How Belief Perseverance Influences Organic Food Perceptions
—Aadel A. Darrat & Mahmoud A. Darrat []
Factors Driving Continuous Intention to Use Telemedicine in the Post-COVID-19 Era: An Integrated HBM and UTAUT Approach
—Seungjae Shin & Won-jun Lee []
Blending emotion and logic in health messaging strategy: Audience perception of message appeals in anti- and pro-vaccination memes
—Elizabeth Crisp Crawford, Laura E. Thomas, Muhabbat Yakubova & Murphy Anderson []