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45th Annual Conference – Association for Marketing & Healthcare Research

AMHCR 2026 Call For Papers
March 4 – March 7, 2026

The purpose of this conference is to provide an interdisciplinary, international forum for academics and practitioners with an interest in marketing, management, and health care research to meet and exchange research insights, ideas, and experiences. The Association for Marketing & Health Care Research 2026 Conference seeks submissions from a wide ranging set of topic areas, including: health care, services and issues related to special populations (e.g., senior citizens, adolescents, ethnic groups), health communications (advertising, education, disease prevention, and health promotion), environmental issues, public policy, sustainability, family business ownership and operation issues (cost of health care, provision of care for employees, legal issues), business ethics, and geographically specific health care issues, innovations, and challenges. Manuscripts, special sessions, and/or proposals in other areas are also welcome and encouraged. This year’s AMHCR Conference will be held in the beautiful town of North Conway, NH. With the strategic design of the conference agenda, there will be plenty of time for conference participants to enjoy the fabulous winter activities in North Conway (voted #1 Ski Town in U.S.). The AMHCR Conference is ideal for interacting with friendly and interesting colleagues in an idyllic environment that offers world-class skiing and accommodations.

Abstracts, papers, and special session proposals are due: December 19, 2025

For more information and the CFP, please check the website: or contact mweber@flsouthern.edu