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Quant Mar Econ

Introduction

Quantitative Marketing and Economics, 23(4)

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs


Persuasion and dissuasion in political campaigns: Communication and media coverage in senate races
Camilo Garcia-Jimeno and Pinar Yildirim []

Privacy and prediction: how useful are geo-tracking data for predicting consumer visits?
Unnati Narang and Fernando Luco []

Predicting rare events in markets with relational data
Yong Cai, Qiang Liu, Yunlong Wang and Fan Zhang []

Incentives, burnout, and turnover: Dynamic compensation design with effort cost spillover
Rob Waiser, Juan Dubra and Jean-Pierre Benoît []