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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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The Impact of Generative AI Characteristics on Users’ Experiential Value and Product Involvement
—Shuman Wang, Chunlin Yuan, Yajing Yin, Zeran Zhang, Tianjiao Wang [Google Scholar]

From Voice to Choice: Understanding the Consumer Response to Voice Assistant and Human Recommendations
—Simoni F. Rohden, Lélis Balestrin Espartel, Júlia Caroline Lopes []

Consumer Repair Decision‐Making: A Systematic Literature Review and Future Research Agenda
—Lucie K. Ozanne, W. H. Thejani Madhuhansi []

Emoji Use in Business Communication: A Literature Review Using TCM and ADO Frameworks
—Ya Sun, Huanqing Pan []

Advancing Systematic Literature Reviews With Artificial Intelligence: A TCCM‐Based Synthesis of Over 50 Years of Double Jeopardy Research
—Zachary William Anesbury, Lara Stocchi []

Digital Content Marketing: A Systematic Literature Review and Research Agenda
—Sara Lapresta-Romero, Blanca Hernández-Ortega []

Smart Technologies, Sustainability, and Consumer Behavior: A Review and Research Agenda Using TCCM and PTM
—Nitika Sharma, Ruchi Garg []

Research Methods in a Nutshell: What, Why, When, Where, Who, and How?
—Justin Paul, Rahul Pratap Singh Kaurav []

Evolution of Robo‐Advisors: A Literature Review and Future Research Agenda
—Farida Akhtar, Shumi Akhtar, Maryam Laeeq []

The Influence of ‘Algorithm Aversion’ and ‘Algorithm Appreciation’ Among Consumers in Unstructured Tasks
—Xiaotong Jin, Jiayang Li []

The Evolution of the Experience Economy in 25 Years: Conceptual Shifts, Emerging Themes, and Future Directions (1998–2023)
—Pedro Arturo Flores-Gómez, Héctor Hugo Pérez-Villarreal, María Pilar Martínez-Ruiz, Doreén Pick []

Stylistic Signals in Professional and Amateur Language Used in C2C Markets
—József Hubert, Zsófia Kenesei, András Bauer []

Rethinking the Customer Journey: Impact of AI for Consumers and Businesses—A Systematic Literature Review and Research Agenda
—Jorge Gouveia, Susana Santos []

Social Exclusion and Logic of Consumption: The Sensitive‐Receptive Orientations of Rural‐To‐Urban Migrants
—Soundararaj Ajitha, Pushparaj Nancyprabha []

Fear and Joy of Missing Out in Marketing: A Two‐Study Mixed‐Methods Analysis of Contrasting Tactics and Their Consumer Impact
—Tal Eitan, Rachel Naor []

Gift Givers Over Avoid Sending Used Gifts
—Tian Qiu, Jingyi Lu []

Consumer Attitudes to Combined Sustainability and Nutrition Labelling of Foods: An Exploratory Study
—Orla Collins, Kieran Higgins, Ransford T. Karbo, Beth Clark, Novieta H. Sari, Marian Raley, Rao Fu, Francisco Areal, Eva-Leanne Thomas, Jelena Vlajic, Beatrice Smyth, David Livingstone, Leona Lindberg, George Hutchinson, Alysha Thompson, Jayne V. Woodside, Anne P. Nugent, Paul Brereton, Lynn J. Frewer []

Customer Motivation and Engagement in Entertainment Versus Education Types of Live‐Streaming
—Wei-Kang Kao, Sa Liu []

What Are the Concerns of Consumers Regarding Omnichannel Service? A Sentiment Analysis of Customer Mobile Reviews
—Li Wang, Siyu Gong []

From Legacy to Loyalty: Investigating Gen Z’s Behavior Toward Inherited Brands
—Rajesh Kumar Srivastava [Google Scholar]

Consumers as Brand Fans: A Systematic Literature Review and Research Agenda Using the TCCM Framework
—Kimberley Preiksaitis, Alicia M. Pearson []

Customer Voice Behavior: A Systematic Review and Future Research Agenda
—Feyza Ozler Efe, Ebru Tumer, Nilsah Cavdar Aksoy, Alev Kocak Alan []

Exploring the Dimension of Ambiguity in Online Reviews: Impact on Helpfulness
—Subin Sudhir []

Podcaster Authenticity and Listener Support: Authenticity Perceived in the Absence of Visual Signals
—Tin Trung Nguyen, Minh Tu Tran Hoang, Cam Tien Do, Hong Thi Nguyen []

Flowing Through Social Commerce: A Systematic Review and Research Agenda
—Gisela Ammetller, Iviane Ramos de Luna, Ricardo Afonso Soares []

Integrating “Consumer Well‐Being” Concepts: A Review and Research Agenda
—Jyoti Rani, Deepak Halan, Saumya Singh []