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INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Dialog

Posted by: Davide Orazi

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Call for Unpublished Papers on Emoji Use in Marketing Communications

Davide Orazi (Monash University) and Alex Belli (The University of Melbourne) are looking for any unpublished studies or working papers you might have for a meta-analysis on emoji effectiveness.

We warmly invite submissions of experimental studies that focus on the effect of emojis (vs. text only) on persuasion. Specifically, we seek studies or unpublished studies that:

• manipulate the effect of emoji (vs. text) in marketing communications.
• analyze the effects on persuasion (i.e., message evaluations, attitudes, intentions, behaviors)

Submission Guidelines

If you would like to share your unpublished manuscripts with us, please:

• ensure that the documents provide effect sizes or the necessary statistics to calculate them (sample size, mean, standard deviations, correlation coefficients, etc.); and
• attach any study materials, i.e. any supplementary materials that contain information on what is manipulated in your studies, and how it is manipulated, as well as your measures.

Please submit the document(s) to davide.orazi@monash.edu by Monday  15^³Ù³óÌý of December

Grazie!

Davide Orazi (Monash University)
Alex Belli (The University of Melbourne)