Mar ZFP
Introduction
Marketing ZFP, 47(3)
POSTING TYPE: TOCs
Improving or Enhancing the Self? Beliefs ÂÜÀòÉç¹ÙÍøt Body Shape Malleability Influence Consumer Product Evaluation and Preference
—Silvan Burri, Sascha Steinmann, and Dirk Morschett [] []
Beyond Immersion: Multidimensional Construction and Measurement of the Service Value Concept in Germany’s Virtual Reality Gaming Service Ecosystem
—Reinhard E. Kunz, Christian Zabel, Alexander Roth, and Sebastian Cramer [] []
Understanding and enhancing price fairness perceptions of value-based pricing
—Dominik Ebinger and Marc Wouters [] []