J Mar Man
Introduction
Journal of Marketing Management, 41(17/18)
POSTING TYPE: TOCs
Mental illness as consumer vulnerability: ambivalent attachment to the college campus
—Carly Drake, Mehdi Mourali & Kelly J. Pender [] []
Science as status: early marketing activities of Newtonian entrepreneurs and the new taste regime of polite society in eighteenth-century England
—Beth Leavenworth DuFault, Ashley Hass & James H. McAlexander [] []
Eco-friendly brand experience and brand loyalty: investigating the impact of normative considerations in the electric vehicle context
—Robin J. Herbert, Galina Biedenbach & Johan Jansson [] []
Does size matter: how product assortment size is related to brand performance |
—Arry Tanusondjaja, Magda Nenycz-Thiel, John Dawes, Rachel Kennedy & Steven Dunn [] []
Exploring undiscovered country: AI-empowered collective and collaborative epistemic reflexivity (i-CCER)
—Helen Hui Ping Ho, Vicki Janine Little & Buriata Eti-Tofinga [] []
From country to city and global to local: how technology acceptance mediates spatial proximity’s impact on consumer intentions
—Ekaterina Salnikova, Marija Banovic & Klaus G. Grunert [] []
Beyond the game: alcohol brand experiences in sport and the potential for harm
—Ashleigh Powell, Kate Westberg, Constantino Stavros & Fiona Newton [] []