J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 35(2)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Managing perceptions of credibility and social attraction: expectations of university presidents on Twitter
—America L. Edwards & Leah M. Omilion-Hodges [] []
Student Relational Bonding – the key to focusing on needs of the individual – a UK study
—Paul Gibbs, Aftab Dean & John Graeme McLean [] []
Students’ switching intentions for graduate education services: examining the influence of service quality, price, and attractiveness of alternative
—Agu Godswill Agu [] []
University branding: student experience, value perception, and consumption journey
—Shu-Ching Chen [] []
Changing trends of rates of return: a study from the higher education market in China
—Fengliang Li, Fan Wu & Yaqin Meng [] []
University brand personality: a student-focused anthropomorphic storytelling perspective
—Ilse Struweg & Marius Wait [] []
Fulbrighters without Fulbright: branding US internationalization of higher education in a context of racial justice
—Gerardo L. Blanco, Matthew Rombalski & Jhon Maldonado Mosquera [] []
Online brand equity for higher education in Taiwan: conceptualization, scale development, and validation
—Shui Lien Chen & Chiu Zyun Hiew [] []
Marketing and recruitment strategies used by regional Australian universities in Thailand: a scoping review
—Daniel Chin, Luke Van Der Laan & Jiraporn Surachartkumtonkun [] []
Analysis of the effect of a university’s integrated marketing communication activities on university choices using the decision tree technique
—Ali Galip Ayvat & Fatma Gunturkun [] []
Reconciling research autonomy and marketisation in New Zealand universities: the idea of strategic entrepreneurialism
—Joshua Sarpong [] []
What determines the loyalty of university graduates? Analysis of sociodemographic factors and university experience
—Teodoro Luque-MartÃnez, Luis Doña-Toledo & Nina Faraoni [] []
Voluntourism – can universities shape the present into a future?
—Helena Rodrigues & Catarina Abreu [] []
Examining the antecedents of market mavenism in higher education
—Leroy Robinson [] []