Mar Theory
Introduction
Marketing Theory, 25(4)
POSTING TYPE: TOCs
Editorial
Marketing Theory Amid a Genocide
—Rohit Varman, Andreas Chatzidakis and Finola Kerrigan []
Special Issue Editorial
Degrowth and the future of marketing
—Daiane Scaraboto, Alison M Joubert and Claudia Gonzalez-Arcos []
Special Issue Commentaries
DeGrowth and marketing: Their critical interdependence
—Philip Kotler []
Breaking ‘the growth spell’: Sustainable marketing after growth realism
—Javier Lloveras []
Marketing (for) a post-growth future
—Dominique Roux []
Special Issue Papers
Adapting for change: The evolution of degrowth repertoire of contention and public policy influence
—Ahmed Benmecheddal, Nil ÖzçaÄŸlar-Toulouse and Meltem Türe []
Convivial circularities for degrowth: The case of upcycling
—Handan Vicdan, Zeynep Ozdamar Ertekin and Deniz Atik []
Extending the life of objects and materials: Rasquache consumption for degrowth
—Mariella Zavala and Robert Alfonso Arias []
Degrowth + marketing = demarketing? Rethinking demarketing as an effective tool for sufficiency
—Leila Elgaaied-Gambier, Laurent Bertrandias and Yohan Bernard []
Envisioning post-growth marketing: A dystopian-optimist’s guide
—Jon Bertilsson and Carys Egan-Wyer []