Mar Ed Rev
Introduction
Marketing Education Review, 35(4)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Transformative Pedagogies: Harnessing New Technologies to Elevate the Student Experience.
Marketing Meets the Machine: Practical Applications and Innovative Pedagogical Insights from the Frontlines of AI Adoption
—Priscilla Peña, Jen Riley & Nicole Davis [] []
AI Meets Brainstorming: Enhancing Creativity and Collaboration in Marketing Education
—Priyanka Singh & Lei Huang [] []
EXPLORING PERCEPTIONS OF AI IN THE MARKETING CLASSROOM: A STIMULI-ORGANISM-RESPONSE FRAMEWORK
—Alec N. Slepchuk & Joby John [] []
Beyond the ‘AI’ powered slide deck: exploring emerging tools that engage, empower, and elevate student learning
—Priscilla Peña, Jen Riley & Nicole Davis [] [Google Scholar]
Influencer Marketing Education: Integrating Influencer Marketplaces and Principles into the Digital Marketing Curriculum
—Scott Cowley [] []
Markets and Merchants: A Tabletop Role-Playing Game for the Marketing Classroom
—Mark Bender [] []
Emotional intelligence is a marketing superpower — so why aren’t we teaching it?
—Priscilla Peña, Jen Riley & Nicole Davis [] []