J Prod Brand Man
Introduction
Journal of Product & Brand Management, 34(8)
POSTING TYPE: TOCs
Is it really mine? Contamination concerns for second-hand goods
—Subodh Kumar; Kapil Khandeparkar []
Influence of firm innovativeness and recovery strategy on consumer brand attitudes under a double-standard crisis
—Jiankun Li; Qiankai Qing; Ruolan Zhang []
The impact of brand transgression on consumer choice: the role of moral identity
—Veronica Rosendo-Rios; Sangeeta Trott; Paurav Shukla []
How does linguistic distance affect the willingness of nonfan consumers to adopt word-of-mouth?
—Zhongxiang Li; Depeng Zhang; Jiaxin Ma ; Chunfeng Chen; Haifan Huang []
Authenticity and belief congruence: evaluating consumer responses to confrontational and nonconfrontational brand activism
—Simon Beermann; Kirstin Hallmann []
Easter Eggs and Scotch Whiskey: the role of religious self- identity on (in)congruent holiday promotions
—Kaushalya Nallaperuma; Jeff D. Rotman; Argho Bandyopadhyay []
Facing the fear: leading global brands’ social media communication in times of crisis
—Sang-Eun Byun; Manveer Mann; Whitney Ginder []
Unlocking the nexus of internal brand knowledge, psychological contract, and employee brand identification: implications for customer-centric excellence
—Mukta Srivastava; Gordhan Kumar Saini ; Jayanthi Thanigan; Manoj Motiani []
Understanding employee advocacy through online reviews: a branding perspective
—Abishek Santhosh Raj; Varisha Rehman []
Creating online brand advocates: the roles of consumer-brand commitment and monetary and non-monetary incentives
—Re-an Müller; Isaac Sewornu Coffie; Natasha De Klerk []