Italian J Mar
Introduction
Italian Journal of Marketing, 2025(4)
POSTING TYPE: TOCs
The Korschun Heritage: A Lifetime Resource Guarantee!
Editors: Zoë J. Godfrey & Antonella Cammarota
How does gamification affect customer behavior and revenue?
—Stefania Farace, Elisa Montaguti, Sara Valentini, Alessandra Zammit []
The effect of product website quality on customer loyalty: the mediating effect of perceived value
—Frank Akasreku, Fortune Edem Amenuvor, Kobby Mensah []
Are tech-savvy tourists eco-friendly? Impact of intention to use sustainable technologies on willingness to pay for smart hotels
—V. Veglio, C. Bartaloni []
Phygital: a systematic literature review
—Luca Corinaldesi []
When mirroring others causes confusion: reviewing brand confusion literature through the MIRROR framework
—Chiara Mauri, Marco Pichierri, Martina Gurioli []
Understanding McCracken’s Meaning Transfer Model (MTM) in celebrity and influencer perfume advertisements
—Tural Aliyev []