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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Color Saturation and Perceived Sensory Intensity: An Account of Psychological Proximity
—Seth Ketron, Lauren Labrecque, Stefanie Sohn, Atefeh Yazdanparast []

Mindful Machines: Understanding How AI’s Theory of Mind Capabilities Influence Consumer Response to Product Recommendations
—Tianyu Liu, Yuanyi Xu, Jingyi Yang, Kexin Li [Google Scholar]

GenAI Use Behavior and Post‐Failure Perceptions Among People With Functional Disabilities: A Multimethod Study
—Giovanna Bagnato, Felipe Ruiz-Moreno, Fernando Campayo-Sanchez, Attia Abdelkader Ali []

Navigating the Complexity of Sustainability Communications: The Influence of Product Type, Media Type, and Brand Realism
—Heejung Park, Elizabeth A. Minton []

Beyond Traditional Metrics: Developing and Validating a Multidimensional Scale for Consumer Financial Well‐Being
—Mandeep Mahendru, Gagan Deep Sharma, Nisreen Ameen, The Khoa Do, Vijay Periera, Kamlesh Singh []

Make Logo Less Dynamic? How Low‐Dynamic Logo Effect Perceived Brand Premiumness
—Xueting Gong, Shuo Pang, Gong Xueqian, Yushi Jiang []

Cultural Drivers of Vice–Virtue Preferences: The Role of Justification and Trait Self‐Control
—Ali Heydari, Michel Laroche, Michele Paulin, Marie-Odile Richard []

Identity‐Based Autonomy and Its Impact on Connections With Identity‐Linked Products and Brands
—Keri L. Kettle, Carter Morgan, Americus Reed II []

Experiencing Dehumanization, Seeking Uniqueness: The Effect of Organizational Dehumanization on Uniqueness‐Seeking Consumption
—Qianying Huang, Xijing Wang, Fei Teng []

We’re Not Better, We’re Just Different: How Brand‐Customer Disparagement Humor Helps to Build Brand Communities
—Abbie Iveson, Lloyd C. Harris [Google Scholar]

Immersive and Generative Technology: New Tools for Marketing, New Tools for Consumer Response
—Gabriele Pizzi, Shashi Matta, Federica Caboni, David W. Stewart []

Love Affair With Thin Air: Mortality, Mastery, and the Consumerism of Mountaineering
—Kenneth Bates, Justine Rapp Farrell, Steven W. Kopp, Christopher Newman []

The Influences of Image Entropy and Text Direction on Consumer Attention: Insights From Eye‐Tracking Studies
—Tianze Zhang, Yue Xi []

Algorithm Aversion in Joint Decision‐Making: The Role of Preference for Neutrality
—Aulona Ulqinaku, Aylin Cakanlar, Gülen Sarial-Abi []

Nostalgic Advertising Enhances Brand Name Recall by Reactivating Brand‐Related Autobiographical Memories, Especially for Familiar and Personally Relevant Brands
—Dieter Thoma, Jessica Koziak []