Mar Letters
Introduction
Marketing Letters, 36(4)
POSTING TYPE: TOCs
Market outcomes regarding number and types of brand alliance partnerships
—Anthony Koschmann, Faruk Anıl Konuk []
Space matters: the effect of product spacing on consumer variety-seeking
—Jung Min Jang, Song Oh Yoon, Cecile K. Cho []
The multiple-identity effect: how multiple social identities shape the perception of time
—Menglin Li, Sheng Bi []
Giving time or money: which altruism feels more effective?
—Samantha Kassirer, Maferima Touré-Tillery []
Guidelines for creating content when conducting netnographic research
—Gillian Brooks, Giana M. Eckhardt, Marie-Agnès Parmentier []
Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism
—Nicky Rogge []
Platform retailer’s information sharing under hybrid selling
—Yuansheng Wei []
A new technique for measuring a firm’s marketing emphasis
—Hoorsana Damavandi, Feng Mai, Vivek Astvansh []
Human–AI collaboration for marketing capabilities: a meta-analysis
—Vu Minh Ngo []
Dual response in conjoint analysis
—Cheng-Yu Hung, YiChun Miriam Liu, Jeff D. Brazell, Greg M. Allenby []
Relationship-sign framing: The sign of attribute relationships influences product preference via perceived relationship magnitude
—Baler Bilgin, Kunter Gunasti []
The gift exchange taboo: Givers’ and recipients’ differing views on exchanging a gift for another product
—Julian Givi, Stella Tavallaei []
Unpacking olfactory marketing: initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce
—Niklas Oberwegner, Fabienne Cantner, Monika Imschloss, Michael K. Zürn []
Low pitch and high status: the effects of acoustic pitch on evaluations of status-signaling products
—Kaijun Zhang, Jun Ye []
Transparency in mobile apps for value co-creation: how privacy notice communications shape user perception
—Giacomo Gistri, Daniele Scarpi, Niccolò Testi []
The power of diversity in online communities
—Anne O. Peschel, Lina F. Jacobsen, Ekaterina Salnikova, Marjia Banovic, Klaus G. Grunert []
Diminishing or increasing? Exploring the impact of online movie reviews on consumer demand within and across two sequential release stages
—Yang Wang, Kangkang Qi, Pei Xu []
Identifying a suitable short form to assess Brand Love
—Lucy Rose Green, Brad Elphinstone []
Variety-seeking and time of day: a replication
—Giang Tue Trinh []
Do happy people shop more? A replication–extension field study on spending
—Evan Polman []