Mar Intell Planning
Introduction
Marketing Intelligence and Planning, 43(7)
POSTING TYPE: TOCs
Brand value co-creation and transaction costs in private label relationships
—Samy Belaid; Dorsaf Fehri Belaid; J. Ricky Fergurson; Maria Petrescu; Selima Ben Mrad; Costinel Dobre []
Viral marketing: a systematic literature review and future research agenda
—Divyaneet Kaur; Shiksha Kushwah; Satish Kumar []
Service leniency: a dual logics perspective
—Harriman Samuel Saragih []
From perceived green product quality to purchase intention: the roles of price sensitivity and environmental concern
—Christine Nya-Ling Tan; Muhammad Ashraf Fauzi; Siti Aminah Binti Harun []
Optimizing fitness app features for enhanced user loyalty: a multi-study analysis
—Souvik Roy; Ankit Kesharwani; Sanjit K. Roy; Kartikeya Bolar []
Integrating the critical concepts of sustainability to predict sustainable behavior – the moderating role of information seeking
—Tai-Yi Yu; Chih-Hsing Liu; Jeou-Shyan Horng; Sheng-Fang Chou ; Yen-Ling Ng; Jun-You Lin []
Getting the scoop on native advertising – a bibliometric and TCCM-based review
—Stuti Kumar; Mukta Srivastava; Sreeram Sivaramakrishnan []
The effect of logo design elements on city brand knowledge and awareness
—Bowen Zhang; Yucheng Wang; Zhimin Zhou; Xiaohui Sun []
Discontinuance decision: the impact of critical events and an undefined strategy on social media abandonment
—Itziar Oltra; Carmen Camarero; Rebeca San José Cabezudo []
A green step forward: the role of green marketing in nurturing green customer loyalty
—Rizwan Ali; Riyad Eid; Afia Khalid []
How temporal landmarks affect individual psychology and behavior: influences and underlying mechanisms
—Shuangshuang Song; Yumeng Ji; Sheng Bi []
The ethical landscape of immersive marketing: virtual and augmented reality in advertising
—Muhammad Asif; Hashem Fazel; Faten Saleh Alghamdi []
Classifying an incoming customer message into spam versus ham
—Vivek Astvansh []