J Mar Res
Introduction
Journal of Marketing Research, 62(6)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
How Fatal School Shootings Impact a Community’s Consumption
—Muzeeb Shaik, John P. Costello, Mike Palazzolo, Adithya Pattabhiramaiah and Shrihari Sridhar [Google Scholar]
Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes
—Lauren S. Grewal, Prasad Vana and Andrew T. Stephen []
How Firms Can Steer Social Media Conversations
—Mohammad ‘Mike’ Saljoughian, Kelly Hewett, Harald J. van Heerde and William Rand []
The Effect of Gender-Neutral Marketing on Consumer Attribute Preference
—Yunlu Yin, Ruoou Li and Yi Su []
Accounting for Formative and Reflective Topics in Product Review Data for Better Consumer Insights
—Joachim Büschken, Thomas Otter and Greg M. Allenby []
Mapping Spatial Heterogeneity in Retail Advertising Effectiveness
—Bowen Luo and Bhoomija Ranjan []
The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store
—Ramkumar Janakiraman, Harsha Kamatham, Rishika Rishika and Subodha Kumar []
Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks
—Khaled Boughanmi, Asim Ansari and Yang Li []
The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness
—Kuangjie Zhang, Thomas Allard, Nidhi Agrawal and Rajesh Bagchi []
Consumer Response to Climate Change: Wildfire Smoke and Sustainable Product Choice
—Taewook Lim, TI Tongil Kim and Suh Yeon Kim []