J Mar Ed
Introduction
Journal of Marketing Education, 47(3)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Editor’s Corner
Keeping Pace?
—Victoria L. Crittenden
Fighting Fake News: Building Cognitive Resistance and Mental Antibodies Through a Digital Media Literacy Inoculation Intervention
—Jennifer Zarzosa and Cecilia Ruvalcaba []
Escape From Passive Learning: Harnessing Gamified Digital Educational Escape Rooms for Immersive Marketing Education
—Purvi Shah, Nandini Ajit Gadekar and Steven S. Taylor []
Can I See Your Answers? Applying the Fishbowl Method in Marketing Analytics Classes
—Han-Ling Jiang, Lin-Hua Lu, Tsunwai Wesley Yuen, Yu-Lun Liu and Conrad Coelho []
Rethinking Sales Education: Aligning Curriculum With the Evolving Sales Landscape and Student Expectations
—Christine Lai Bennejean and Andrea L. Dixon []
Does Your Sales Curriculum Need a Refresh? Insights on How to Align Sales Curriculum With the Modern Sales Environment
—Lisa L. Scribner, Duleep Delpechitre and Matthew M. Lastner []
A Competency-Based Curriculum Content Design for Complex B2B Sales in Higher Education Institutions
—Silvio Cardinali, Marta Giovannetti, Pia Hautamäki and Karina Burgdorff Jensen []