J Intl Mar
Introduction
Journal of International Marketing , 33(3/4)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
The Effects of Renqing Repair on Trust Recovery: A Cross-Cultural Study
—Annie Peng Cui, Christopher A. Nelson, Xinchun Wang and Shuili Du []
Commentary on Cui et al. (2025): Restoring Trust with Heart—Renqing, Relational Norms, and Cultural Intelligence in B2B Marketing
—Hean Tat Keh []
Expanding Trust Repair Theory Through Renqing: Reflections on Cui et al. (2025)
—Shaoming Zou []
Corporate Sociopolitical Activism and Language Strategies for Mitigating Animosity in a Host Country
—Yongzhi Gong, Xiaofei Tang, En-Chung Chang and Fang Wan []
Curation
The Journal of International Marketing on Consumer Vulnerability, Social Class, and Resilience
—Vasileios Davvetas []