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J Fashion Mar Man

Introduction

Journal of Fashion Marketing and Management: An International Journal, 29(8)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


Inclusive fashion design and marketing for people with diverse abilities: attitudes and purchase intentions of consumers with and without difficulty using clothing
Sunhyung Cho; Elena E. Karpova; Te-Lin Doreen Chung []

All bark and no bite: drivers of virtual clothes purchase in the metaverse
Paulo Duarte; Catarina Reis; Susana C. Silva; Maher Georges Elmashhara []

Can you try that on for me? How interactive live-streaming try-ons drive customer purchase in online fashion
Xi Luo; Xin Jean Lim ; Jun-Hwa Cheah; Qiaoling Lin; Li Yingxia []

Does AI chatbot really benefit fashion consumption: empirical evidence from various online customer service
Hu Meng; Zixiao Li; Xinran Xu; Junchang Wang; Xuanyuan Zhang; Meihua Chen []

A boundary perspective on sustainable business models: insights from the Nordic fashion industry
Thorey S. Thorisdottir; Lara Johannsdottir; Esben Rahbek Gjerdrum Pedersen; Kirsi Niinimäki []

Unlocking baby boomers’ shopping well-being: fashion orientation, involvement and experiential value
Karun Tangri; Hong Yu; Osmud Rahman []

Investigating the gap between attitudinal and behavioral green: an empirical study about intention to adopt 3D-printed clothing
Wei Xie; Lakshmi Iyer []

A glocality perspective towards valorizing textile circular economy: unravelling the challenges and coping mechanisms
Rudrajeet Pal; Erik Sandberg; Kanchana Dissanayake []