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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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How to Make Low‐Carbon Products More Appealing?—The Interaction Between Consumer Environmental Values and Awe of Nature
—Lanlan Kong, Min Liu, Jin Li, Prasad Siba Borah, Huaping Sun []

Online Retail Sales Events: Scale Development and Validation
—Sharon Sutherland, Gary Mortimer, Shasha Wang, Charmaine Glavas []

Who Warms You Up? How Employee Gender Composition Impacts Consumer Responses
—Xiaoyue Wu, Wenjuan Liu []

The Influence of Strangers on Consumer Behavior in a Retail Environment
—Tabitha S. Thomas, Dolphy Abraham, Sara Quach, Felix Septianto, Park Thaichon []

Sustainable Consumption Promotion: A Comprehensive Literature Review
—Francesca Bergianti []

Does Mindset Matter? The Effects of Mall Brand Gender and Mall Perception on Mall Relationship Quality: The Moderating Mechanism of a Fixed (vs. Growth) Shopper Mindset
—Ahmed Hamdy []

From Marketing Mix to Consumer Behaviour: A Conceptual Decomposition and Empirical Analysis to Refine Market Share Management
—Philipp Brüggemann, Rainer Olbrich []

How Concealing Sharing Economy Ratings Undermines Consumers’ Trustworthiness and Appeal Across Digital Spaces
—Laura Schrier Rifkin, Canan Corus, Aleksandra Kovacheva, Colleen P. Kirk [Google Scholar]

Unlocking the Service Attractiveness of AI Assistants: Does Multi‐Modal Anthropomorphic Interaction Dynamically Manipulate Users’ Mindset Metrics?
—Dingyao Yu, Jiayuan Zhao, Rui Tang, Chunjia Han, Mu Yang [Google Scholar]

Examining Gender and Cultural Influences on Customer Emotions
—Vinh Truong []

Emotional Responses to Digital Resurrections: Consumer Reactions to AI‐Generated Dead Celebrity Endorsements
—Khaled ���������lnasr, Youngok Sunny Song []

Consumer Behaviour in the Metaverse: Empirical Insights From a Meta‐Analysis
—Wagner Junior Ladeira, Fernando de Oliveira Santini, Weng Marc Lim, Tareq Rasul, Tiago Oliveira, Shakeb Akhtar []

Negative Perceptions, Attitudes, and Adoption Intentions: Unravelling Metaverse Adoption Challenges
—Mohd Danish Kirmani, Muhammad Ahsan Sadiq, S. M. Fatah Uddin, Mohd Adil, Asad Ahmad, Md. Asadul Haque, Park Thaichon []

The Impact of Brand Coolness on the Intention to Purchase Luxury Fashion Brands’ NFTs
—Ana Sousa, Belém Barbosa, Luís André Fernandes [Google Scholar]

Trade‐Offs Between Depth and Frequency: The Impact of Matching Discount Adjustments With Product Type on Consumers’ Purchase Intention
—Peng Qin, Jie Xin, Zhihao Yang, Yingjie Jin [Google Scholar]

Exploitation of Third World Labor and Consumer Moral Response: Investigating the Attitude‐Behavior Gap Through Cognitive Dissonance and Moral Disengagement
—Jiyoung Kim, Kiseol Yang, Jihye Min []

From Search Rankings to Synthesised Answers: Propositions for Consumer Behaviour in the Age of Generative AI Search
—Michael Mehmet []

The Dual Role of Price on Consumer Purchase Intentions: A Cost–Benefit Decomposition of Indirect Effects
—Patrick B. Fennell, Ronald W. Niedrich, Dan H. Rice []

Choices of Virtue and Vice Products and Their Impact on Visual Attention: A Meta‐Analysis of Eye‐Tracking Food Research
—Wagner Junior Ladeira, Weng Marc Lim, Marcelo G. Perin, Fernando de Oliveira Santini, Tareq Rasul, Dogan Gursoy, C. Michael Hall, Shakeb Akhtar []

Consumer Over‐Dependency on AI and Decision Autonomy: A Mixed‐Method Approach on Vietnamese Consumers
—Ta Thi Nguyet Trang, Pham Chien Thang []

A Novel Perspective on Green Advertising: The Interactive Effect of Message Framing and Advertising Type on Consumer’s Green Purchase Intention
—Zhexuan Zhao, Sinan Li, Qian Peng, Kai Chen [Google Scholar]

When Do Bundled Products Compensate or Spill Over? Examining Consumer Inferences Based on Product Type
—Jennifer Seokhwa Hong []

Construction, Validation, and Generalization of Digital Consumption Value Scale
—Sanjeev Tripathi, Varsha Jain, Jatin Pandey, John Ford, Damini Goyal Gupta []

Luxury Fashion Non‐Fungible Tokens (NFTs): Drivers of Ownership and Spillover Effect on Physical Luxury Products
—Majd AbedRabbo, Zeina AlMalak, Fiona Ellis-Chadwick, Joao Oliveira []

Beyond Sustainability Narratives: Exploring Generation Z’s Shopping Motivations in Vintage Fashion
—Generoso Branca, Mario D’Arco, Vittoria Marino, Riccardo Resciniti [Google Scholar]

Something Smells Fishy: How Sales Assistant Types and Suspicion Influence Perceived Message Credibility
—Kyusung Hwang, Eunkyung Lee, Yeosun Yoon []

Anthropomorphic Virtual Agents in Luxury Travel Booking: Enhancing Perceived Anthropomorphism and Social Presence
—Sihem Ben Saad []

Spillover in Sustainable Consumer Behavior: A Matter of Commitment
—Laura Henn, Florian G. Kaiser, Maximilian Adler, Patrick Elf, Birgitta Gatersleben []

Social Issues and Consumer Behavior in Omni‐Channel Ecosystem: Interpretive Ranking Process (IRP)‐Sentiment Analysis Linked Systematic Review
—Kalidas Kaman, Arun Kumar Deshmukh []

The Shape of Infectious Disease: The Impact of Disease Cues on Shape Preference
—Jiuqi Chen, Wenjin Feng, Yushi Jiang, Yuxuan Du []