J Bus Ind Mar
Introduction
Journal of Business & Industrial Marketing, 40(10)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Social media use in a multistage wine business model with the emergence of wine tourism
—Sylvie Lacoste; Michael Kleinaltenkamp; Yen-Tsang Chen; Fouad Ben Abdelaziz []
The marketing value of livestreaming in exhibitions and its impact on buyers
—Yang Cui; Jun Yu ; Chaowu Xie; Xue Fang; Yu Wu []
Relational governance, guanxi and interorganizational opportunism: a meta-analysis of the moderators
—Yiwei Wang; Wenxue Lu; Wenqian Guo []
Gaining insights into omnichannel usage behaviour of corporate customers in the German pharmacy supplies market: a cluster analysis approach
—Rafaela Schwarz; Raphael Almeida; Michael Lingenfelder []
Subsidiary longevity in multinational enterprises: the roles of mandates and host market institutions
—Mehdi Rasouli Ghahroudi; P.V. (Sundar) Balakrishnan []
The impact of generative AI technology on B2B sales process and performance: an empirical study
—Michael Rodriguez; Dawn R. Deeter-Schmelz; Michael T. Krush []
Critical antecedents influencing innovation performance of strategic alliance: a meta analytical view
—Priyanka Lehkra; Rishabh Rajan ; Sanjay Dhir []
Innovation generation in buyer-supplier collaborative relationships: the role of relationship learning
—Suicheng Li ; Yujie Li; JinHui Peng []
Exploring racial concerns of black graduates about B2B Sales: stereotypes and firm’s mitigating initiatives
—MarÃa Gabriela Piscopo; Sherrhonda R. Gibbs; Roberto Mora Cortez []