Intl Mar Rev
Introduction
International Marketing Review, 42(5)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Firm internationalization: does female board representation matter?
—Chia-Wen Hsu; Homin Chen; D’Arcy Caskey []
A vertical portfolio approach to BOP-led growth in emerging markets
—May Nagy; Dag Robert Bennett; Charles Graham []
A longitudinal study of consumer animosity: the case of the US presidential elections
—Tinka Krüger; Stefan Hoffmann; Robert Mai; Ipek N. Nibat; Wassili Lasarov; Michael S.W. Lee; Olivier Trendel []
Do racial stereotypes influence consumer judgment of athlete expertise? The role of explicit information
—Youngmin Yoon; Minhong Kim; Shintaro Sato; Semih Sait Yilmaz []
Consumer xenocentrism: a systematic literature review
—Merve Vardarsuyu; Christina Papadopoulou; Michela Matarazzo; Adamantios Diamantopoulos []
Community-based conservation and community adoption of conservation behaviors: an international marketing perspective
—Arilova Randrianasolo; Armand Randrianasolo []
Exploring MNEs’ inter-organizational knowledge transfer processes for enhancing innovation capability
—Siqiao Luan; Sergio Biggemann; Tony Garry; Miranda Mirosa []
Exploring and investigating the international marketing communication strategies of British digital SMEs: a signalling theory perspective
—Mohammad Roohanifar; Olli Kuivalainen; Vijay Pereira []
From ethnic ties to marketing assets: strategies for developing customer relationships in migrant-owned microbusinesses
—Shuai Qin; Xiaolan Chen []
Marketing life insurance at the base of the pyramid: information asymmetry and institutional intermediation
—Prince Enoch Nwadeyi; John Manuel Luiz []