Euro J Mar
Introduction
European Journal of Marketing, 59(10)
POSTING TYPE: TOCs
A comforting cup of celeb tea: Understanding how social exclusion influences the appeal of celebrity gossip
—Jayant Nasa; Tanuka Ghoshal; Raj Raghunathan []
The impact of perceived availability of consumer data on loyalty in retail channels: a relational exchange perspective
—Iftakar Hassan Abdulla Haji; V穩ctor Temprano-Garc穩a; Alessandro M. Peluso []
Understanding the defining characteristics of a high-quality conceptual article
—Kallol Das; Yogesh Mungra; Naresh K. Malhotra; V. Kumar []
Virtual influencer marketing: an empirical investigation of the critical factors influencing user engagement with virtual influencers
—Linpeng Dong; Junyun Liao; Raffaele Filieri; Peng Du []
Delving into the interplay among market-driving strategy, dynamic capabilities, transformational leadership and firm performance
—Miroslav Karl穩ek; Jan Wegert; Konstantinos G. Kottikas; Efthymia Kottika; Grigorios Painesis, Vlasis Stathakopoulos []
Say it with a note-leveraging written relational communication to shape brand authenticity perceptions online
—Shipra Mathur; Jogendra Kumar Nayak []
The effect of social comparison and envy on volunteering intention: an empirical analysis based on the dual envy concept
—Marcella S. M羹ller; Philipp M. M瓣hner; Isabella M. Nolte; Dieter K. Tscheulin; Christian Arnold; J繹rg Lindenmeier []
Textual or visual: consumer responses to compensation after AISA service failure
—Chunya Xie; Mengying Zhao; Chen Yang; En-Chung Chang []