Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 37(10)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Look old, feel green: how retro design of recycled product influences green purchase intention
—Chenxuan Hou; Mutsvene Nomsa; Tianfeng Shi []
How does the rise of eco-consciousness shape consumers’ buying intent? Exploring the moderated mediation model of NAM-ELM
—Christine Nya-Ling Tan; Muhammad Ashraf Fauzi; Siti Aminah Harun []
Concrete or abstract? Exploring the impact of the green information concreteness of environmentally friendly products on brand attitude
—Feng Li; Qinlu Yu; Mengmeng Zhang; Huanzhang Wang []
Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis
—Minh T.H. Le ; Thao K. Nguyen; Robert McClelland; Pedro Antunes; Nguyen Hoang Thuan []
Luxury branding for MBA programmes: a study of executive education in the United Kingdom
—Desmond Doran; Kevin Grant; Thuy Chung Phan []
How does brand activism trigger consumers’ boycott? The mediating role of psychological contract violation
—Min Fan; Fang Zou ; JiaHui He []
Psychological ownership and parasocial relationships: pathways to loyalty in livestream commerce
—Mengxia Shen ; Eugene Cheng-Xi Aw; Garry Wei-Han Tan; Chung-Wha (Chloe) Ki []
Marketing leadership: Does the presence of chief marketing officer improve marketing performance?
—Xue Lei; Xueguo Xu; Hetong Yuan []
Pin strategy: time to test our friendship!
—Yi Yu; Yanju Zhou []
An empirical investigation of service quality of intercity rail transit in the Pearl River Delta using AHP-fuzzy comprehensive evaluation
—Lianhua Liu; Chaoting Lin []
The interplay of self-esteem, self-identity, self-ambivalence and impulsive buying tendency in a mediation-moderation model explaining consumer food waste behavior
—Ho Huy Tuu []
Giving pleasure or avoiding risk: how social closeness shapes givers’ gift choice
—Yan Gong; Lei Zhao; Wenjuan Guo; Biqin Yan; Fengpei Hu []
Examining the effect of social legacies on support for a formula one sport mega event
—Vaughan Reimers; Chih-Wei (Fred) Chao ; Bryce Magnuson; Anthony Kuo; Lily Wang []