Mastering the Marketing Strategy Track
Introduction
A Roadmap for PhD students, Webinar, 14 Nov 2025
INTEREST CATEGORY: MARKETING STRATEGY, DOCTORAL STUDENTS
POSTING TYPE: Events
Posted by: Rafaela Canova Davide
蹤獲扦夥厙 DocSIG Webinar
Mastering the Marketing Strategy Track: A Roadmap for PhD students with Dr. Kimberly Whitler (LIVE ONLY)
Interested in or currently conducting Marketing Strategy research? This webinar is for you!
Marketing strategy questions are among the most important within the marketing domain, focused on big, firm-level decisions and outcomes. Some of the key areas include:
Upper Echelons Marketers
瘀 Brand equity
CRM strategy
Innovation
儭 Competitor response
Channel management
Pricing strategy
E-commerce & online marketing
Marketing intelligence systems and more
In this webinar, well break down what it means to do research in marketing strategy, how to start building your research identity, and how to navigate publishing, conferences, and the job market. Whether youre just starting your PhD or already working on your dissertation, this session is a chance to ask questions, explore the field, and imagine what a career in strategy research can look like.
道ate: Friday, Nov 14, 2025
酪ime: 14:00 -15:00 ET
過ocation: Zoom
兢曈妊梇:
蹤獲扦夥厙t the Speaker:
is the Frank M. Sands Sr. Professor of Business Administration at the University of Virginias Darden School of Business. Previously, she spent nearly 20 years in senior roles in general management, strategy, and marketing within the CPG and retail industries, managing global, U.S., and Eastern European businesses.
She is the author of Positioning for Advantage: Techniques and Strategies to Grow Brand Value, named a top business strategy book, and co-author of Athlete Brands: How to Benefit from Your Name, Image & Likeness. A Forbes Senior Contributor with 350+ articles and 4.1M+ views, she has also published in Harvard Business Review, MIT Sloan Management Review, The Washington Post, and leading academic journals including JM, AMJ, JAMS, and JOM.
Her research has won major honors, including JMs Sheth Foundation Best Paper (2023), the UVA Distinguished Scholars Award (2024), and the JAMS Sheth Foundation Award (2020). She is a board member of Kalon Aesthetics, has served on the 蹤獲扦夥厙 Board, chaired the 蹤獲扦夥厙 Foundations Advisory Board, and has worked with organizations including the FBI, U.S. Department of Defense, Coca-Cola, E. & J. Gallo, Procter & Gamble, Capital One, and Gartner.
Have a question for Dr. Kimberly A. Whitler? Submit it in advance via the . Well prioritize questions related to the webinar’s focus. Please note that this webinar will not be recorded. Please join us for the live session!
Hosted by , supporting PhD students in their research journeys. For questions, reach out to our chair, and the organizing team for Special Projects & Partnerships, , and .
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