Mar Driven Rev Growth
Introduction
Marketing Driven Revenue Growth
POSTING TYPE: TOCs
Chapter 1: Introduction
Chapter 2: Anticipating Demand and Forecasting Sales
Chapter 3: Generating Growth Ideas
Chapter 4: Anticipating and Influencing Response to Innovations
Chapter 5: Brand-Driven Growth
Chapter 6: Customer-Based Growth
Chapter 7: Evaluating and Selecting Growth Options
Chapter 8: Implementing Growth Ideas and Defending Against Competitors
Chapter 9: Summary