J Strat Mar
Introduction
Journal of Strategic Marketing, 33(8)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Brand activism strategy as a double-edged sword strategy in social media communication: shaping consumer responses
—Mirabelle (Mufei) Cai, Debbie Haski-Leventhal, Lan Zhang & Chris Baumann [] []
Adoption patterns and marketing strategies for vegan products: insights from Amazon consumer reviews
—Seongsoo (Simon) Jang & Sunnyoung Lee [] []
Augmented reality’s influence on consumer responses: attachment and personal innovativeness effects
—Sabrine Bouallègue, Ayoub Nefzi & Damien Chaney [] []
Embedding work-life practices into internal marketing: its application in the manufacturing industry |
—Xini Hu, Qionglei Yu & Jyoti Choudrie [] []
Personal values and consumer innovativeness in new luxury adoption: Evidence from Vietnam
—Du Thi Chung, Nguyen Ngoc Bich Tram & Ngo Vu Quynh Thi [] []
Understanding the impact of store innovativeness on organic food purchase intention: a mediation and moderation analysis |
—Ninh Nguyen, Thac Dang-Van, Steven Greenland, Clare D’Souza & Hoang Viet Nguyen [] []