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INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

Breathing Life into Brands: The Heartbeat of Brand Humanization and Its Pulse on Consumer-Based Brand Equity
—Muhammad Adnan Bashir, Arif Ashraf, Irfan Hameed, Syed Hassan Raza & Raghava Gundala [] []

Who Are Canada’s Green Consumers? A Corporate Social Responsibility-Driven Typology
—Tian Zeng, Fabien Durif & Elisabeth Robinot [] []

Human vs. Virtual Influencers: Unveiling the Expectancy Violation Effect of Sponsorship Disclosure on Environmental CSR Communication and Skepticism
—Hayoung Sally Lim, Nakyung Lee, Luna Pittet Gonzalez & Won-Ki Moon [] []

Not All Pride is Equal: Understanding Persuasion Through Pride Appeals, Product Involvement, and Skepticism in Green Advertising
—Ji Mi Hong & Rachel Esther Lim [] []

Beyond the Facade: Exploring the Authenticity of Social Media Influencers and Its Influence on Consumer Brand Engagement and Advocacy
—Neelotpaul Banerjee, Monika Rawal, Jose L. Saavedra Torres & Ramin Bagherzadeh [] []