J Mar Man
Introduction
Journal of Marketing Management, 41(15/16)
POSTING TYPE: TOCs
Ignored or Invisible: Challenges to recruiting and researching members of marginalised communities Guest Editors: Dianne Dean, Pallavi Singh and Scott Jones
Ignored or invisible: challenges to recruiting and researching members of marginalised communities
—Dianne Dean, Pallavi Singh & Scott Jones [] []
Method, interrupted
—Martina Hutton [] []
From participants to partners: advancing consumer involvement in transformative research
—Joan Carlini, E. J. Milne, Elizabeth Kendall, Georgia Tobiano & Rachel Muir [] []
Academics marginalised: practices for navigating tensions, resistance, and care
—Miikka J. Lehtonen & Michelle I. C. Yang [] []
Unveiling the unheard voices of low-income consumers in an emerging market
—Angela da Rocha, Ana Raquel Coelho-Rocha & Estefanie Silva Do Nascimento [] []
Researching with discomfort: using affective research methodologies to construct knowledge about marginalised groups
—Cristina Galalae & Tana Cristina Licsandru [] []
Finding common ground: transcending insider-outsider positionality in consumer research
—Ufuoma Arangebi & Emily Moorlock [] []
Shifting positionalities: the challenges of researching class-based marginalised service workers in postcolonial contexts
—Evelyn Azikiwe & Craig Hirst [] []
The Digitalisation of the Marketing Discipline. Guest Editors: Franck Cochoy, Johan Hagberg and Liz McFall
Process, profession and purpose: the 3 ps of digitalised marketing
—Franck Cochoy, Johan Hagberg & Liz McFall [] []
Marketing’s boundary-work with IT in the digital age
—Clea Bourne [] []
Creativity re-distributed: how digitalisation changes creative advertising practice
—YeÅŸim Akmeraner-Kökat & Léna Pellandini-Simányi [] []
Marketing machines at work: performing e-commerce by assembling, adjusting, and maintaining a complex market device
—Christian Fuentes & Patrik Stoopendahl [] []