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Introduction

Journal of Marketing Management, 41(15/16)

POSTING TYPE: TOCs


Ignored or Invisible: Challenges to recruiting and researching members of marginalised communities Guest Editors: Dianne Dean, Pallavi Singh and Scott Jones

Ignored or invisible: challenges to recruiting and researching members of marginalised communities
Dianne Dean, Pallavi Singh & Scott Jones [] []

Method, interrupted
Martina Hutton [] []

From participants to partners: advancing consumer involvement in transformative research
Joan Carlini, E. J. Milne, Elizabeth Kendall, Georgia Tobiano & Rachel Muir [] []

Academics marginalised: practices for navigating tensions, resistance, and care
Miikka J. Lehtonen & Michelle I. C. Yang [] []

Unveiling the unheard voices of low-income consumers in an emerging market
Angela da Rocha, Ana Raquel Coelho-Rocha & Estefanie Silva Do Nascimento [] []

Researching with discomfort: using affective research methodologies to construct knowledge about marginalised groups
Cristina Galalae & Tana Cristina Licsandru [] []

Finding common ground: transcending insider-outsider positionality in consumer research
Ufuoma Arangebi & Emily Moorlock [] []

Shifting positionalities: the challenges of researching class-based marginalised service workers in postcolonial contexts
Evelyn Azikiwe & Craig Hirst [] []

The Digitalisation of the Marketing Discipline. Guest Editors: Franck Cochoy, Johan Hagberg and Liz McFall

Process, profession and purpose: the 3 ps of digitalised marketing
Franck Cochoy, Johan Hagberg & Liz McFall [] []

Marketing’s boundary-work with IT in the digital age
Clea Bourne [] []

Creativity re-distributed: how digitalisation changes creative advertising practice
Yeşim Akmeraner-Kökat & Léna Pellandini-Simányi [] []

Marketing machines at work: performing e-commerce by assembling, adjusting, and maintaining a complex market device
Christian Fuentes & Patrik Stoopendahl [] []