AMTP 2026
Introduction
Association of Marketing Theory & Practice, Myrtle Beach, SC, 29 Mar-1 Apr 2026; Deadline now 24 Nov
POSTING TYPE: Revisits
Posted by: Tulay Girard
The 2026 AMTP Conference submission deadline has been extended to November 24th, 2025.
The 34th Annual Meeting of the Association of Marketing Theory & Practice (AMTP) conference will be held from March 29 to April 1, 2026, at the Embassy Suites Ocean Front, Myrtle Beach, SC.
Please visit for Call-for-Papers, submissions, and more information about the conference.
We are also pleased to announce that Dr. Geoffrey Hubona will be offering a Cluster Analysis Using R in-person workshop at the conference.
In addition, we will host a plenary keynote speaker session Marketing in the Age of AI: How DraftKings Builds Loyalty Through Data Science and Personalization, to be presented by Vatsal Modi from DraftKings.
Come to Myrtle Beach and enjoy the camaraderie of fellow marketers, the luxury hotel facilities, the beach and/or golf. Please pass this invitation on to your colleagues and encourage them to join AMTP.
We are currently inviting high-quality manuscript submissions to the Journal of Applied Marketing Theory (JAMT). Please visit JAMTs website at:
to access the back issues and submit your paper.
The open-access and no-charge Journal of Applied Marketing Theory (JAMT) (ISSN: 2151-3236) is affiliated with AMTP and publishes two issues a year. JAMT is indexed in Cabells Journalytics, Sherpa Romeo, CrossRef, DOAJ, and Google Scholar, and listed in WorldCAT and CLOCKSS.
If you have any questions regarding the conference or the journal, please email Tulay Girard at tug1@psu.edu .