JMR Updates – October 2025
Introduction
How I Wrote This and other news from the Journal of Marketing Research
POSTING TYPE: Journal News
INTEREST CATEGORY: MARKETING RESEARCH
Posted by: Rebecca Hamilton
JMR Updates – October 2025
Episode 22 of How I Wrote This – Frugality is Hard to Afford with Yesim Orhun and Mike Palazzolo
For some, the strategies that save money require money they don’t have. This new explores the “poverty penalty” and how financial constraints make saving money a challenge for lower-income households. Join JMR Co-Editor as he speaks with (University of Michigan) and (UC Davis) about their article, “,” that won JMR’s in 2019.
Listen on , , or wherever you get your podcasts.
JMR Welcomes a New Editorial Team for 2026-2029
, Professor of Marketing at the Olin Business School at Washington University, will serve as , succeeding current Editor-in-Chief , whose term ends on June 30, 2026. Thomadsen will serve as Editor-in-Chief from July 1, 2026 to June 30, 2029.
Thomadsen will be joined by five Co-Editors: , Deans Professor of Marketing at Georgetown Universitys McDonough School of Business, , Professor of Marketing and Economic Policy at Dartmouths Tuck School of Business, , Professor of Marketing at Drexels LeBow College of Business, , Professor of Marketing at Tilburg Universitys School of Economics and Management, and , Sabanci Professor of Management and Marketing at Cornells SC Johnson College of Business. Simon, Bryan and Elea currently serve as .
The new editorial team will begin processing new manuscripts on April 1, 2026. The will continue to handle all revisions until the end of the review process for papers submitted before April 1.