Consumer Behavior in a Diverging World
Introduction
Navigating Demographic Change, Research Spotlight Webinar, 7 Nov 205
POSTING TYPE: Events
INTEREST CATEGORY: CONSUMER BEHAVIOR
Posted by: David Griffith
Webinar
Consumer Behavior in a Diverging World: Navigating Demographic Change
Friday, November 7th, 2025: 12:00 noon-1:30 pm EST
For this webinar, three international business scholars will discuss their perspectives on consumer behavior in a diverging world, with specific emphasis on navigating demographic change. They will address key research opportunities in this domain and contemporary best practices necessary for publishing work in this area. This webinar will include short presentations followed by a discussion moderated by the co-hosts.
Panelists
Fabian Bartsch, MBS School of Business
Stan Westjohn, University of Alabama
Irem Yoruk, Cal State LA
Key Takeaways
- Learn some of the key cross-cultural consumer behavior topic areas that are most likely to be effects by the diverging world
- Gain insights into how the diverging world will influence key consumer behavior concepts widely employed in international business research
- Tips related to best practices for publishing research in leading international business and international marketing journals
Register at:
This webinar is part of the Research Spotlight Series co-hosted by Ahmet H. Kirca (MSU International Business Center, Eli Broad College of Business, Michigan State University), and David A. Griffith (Center for International Business Studies, Mays Business School, Texas A&M University).