J Travel Tour Mar
Introduction
Journal of Travel & Tourism Marketing, 42(8)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Ski tourist and destination relationship development
—Xiaoting Chi, Bin Zhang, Yuhuan Xia, Xiaotong Liu, Jinwei Wang & Heesup Han [] []
From participant to creator: the positive effects of dressing up experiences in tourism
—Yu-Ting Tang, Wen-Qi Ruan & Ting-Ting Yang [] []
Analyzing the marketing impacts of metaverse travels: the role of travel experience, destination attitude, perceived quality, and avatar image identification
—Hakseung Shin, Juhyun Kang & Hongbi Kim [] []
Exploring needs for cognitive closure and heuristic cues in online hotel booking clusters
—Yejin Lee, Hyojeong Kang & Sangwon Park [] []
From fear to fortitude: enhancing small and medium-sized tourism entrepreneurs’ motivation against external adversities
—Michael S. Lin [] []
Beyond religious tourism: revolutionizing Templestay as a mental health intervention through wellness tourism
—Ha Cheong Chu, Jaehyun Lee & Hwansoo Roh [] []
The risk-based view of building domestic travelers’ trusting and usage intention toward flying AI-taxis
—Hyoungeun Gemmy Moon, Mincheol Kim, Heesup Han, Bo Meng & Jongsik Yu [] []